Helia Lotzfeldt
About Helia Lotzfeldt
Helia Lotzfeldt serves as the Group Director of Sales at edyn in London, a position she has held since 2019. With a robust background in the hospitality industry, she has held various leadership roles, including Regional Director of Sales Operations at Hilton Worldwide and Head of Business Solutions & Sales Effectiveness EMEA at American Express Global Business Travel.
Work at Edyn
Helia Lotzfeldt has served as the Group Director of Sales at Edyn since 2019. In this role, she is responsible for overseeing sales strategies and operations within the organization. Based in London, United Kingdom, she has contributed to the company's growth and success in the hospitality sector for five years.
Previous Experience in Hospitality Sales
Before joining Edyn, Helia Lotzfeldt held several key positions in the hospitality industry. She was the Regional Director of Sales Operations at Hilton Worldwide from 2016 to 2017. Prior to that, she worked at American Express Global Business Travel as the Head of Business Solutions & Sales Effectiveness EMEA from 2012 to 2013. Her career also includes roles at Harbour Hotels Group, Edwardian Hotels London, and IHG, where she developed her expertise in sales and business development.
Education and Expertise
Helia Lotzfeldt studied at Imperial College Business School, where she completed an Executive Leadership Education program focused on Smart Cities in 2015. She also holds a BSc (Hons) in Hospitality Management from the University of West London, earned from 1998 to 2002. Additionally, she has qualifications in Professional Catering from Westminster College and A Levels in Languages, Music, and Science from Svendborg Gymnasium.
Sales Leadership and Strategy Development
Helia Lotzfeldt is known for her strong track record in building and leading high-performing sales teams within the hospitality sector. She has a proven ability to create a focused and energetic sales culture that consistently achieves over-performance in competitive markets. Her experience includes developing and executing commercial strategies that drive business growth and diversification.
Client Relationship Management
Helia Lotzfeldt possesses extensive experience in fostering and maintaining strong relationships with both domestic and international corporate clients. She has a particular focus on the business travel and MICE sectors, demonstrating her capability to navigate complex client needs and deliver tailored solutions.