Richard Crocker
About Richard Crocker
Richard Crocker serves as the Director of Sales for Cove UK at edyn, bringing over twenty years of experience in sales and management within the hospitality sector. His career includes significant roles at SACO The Serviced Apartment Company and Interstate Hotels & Resorts, where he demonstrated a strong ability to build relationships and drive revenue growth.
Current Role at Edyn
Richard Crocker serves as the Director of Sales Cove UK at Edyn, a position he has held since 2021. In this role, he focuses on directing sales initiatives and aligning revenue-generating strategies with the company's business plan. His responsibilities include managing teams and market segments effectively, utilizing his extensive experience in sales and management.
Previous Experience at Edyn
Before his current role, Richard Crocker worked at Edyn as the Head of Sales - SACO from 2020 to 2021. His tenure in this position lasted for one year, during which he contributed to the sales strategies and operational goals of the organization.
Experience at SACO The Serviced Apartment Company
Richard Crocker has significant experience with SACO The Serviced Apartment Company, where he held multiple roles. He worked as a Senior Business Development Manager from 2017 to 2020 and as a Business Development Manager - South from 2014 to 2017. His combined experience at SACO totals six years, during which he focused on building relationships and driving business results.
Background in Hospitality Sales
Richard Crocker has over twenty years of experience in sales, management, and account management, with a specialization in coaching, conferences, and events within the hospitality industry. His career includes a role as an Area Sales Executive at Interstate Hotels & Resorts from 2012 to 2014, where he further developed his expertise in sales strategies.
Education and Qualifications
Richard Crocker studied at Bridgwater College, where he achieved A Levels and AS Levels from 1998 to 2000. Prior to that, he attended Clevedon, completing his GCSEs from 1992 to 1998. His educational background has provided a foundation for his successful career in sales and management.