Abby Katz
About Abby Katz
Abby Katz is the Lifecycle Marketing Manager at Eight Sleep with a background in loyalty and senior marketing roles at ASICS Digital and Mavrck.
Company
Abby Katz currently works at Eight Sleep as a Lifecycle Marketing Manager. Eight Sleep is a company that focuses on developing sleep fitness technology to improve sleep quality. Abby's role involves developing and managing marketing strategies that engage customers throughout their lifecycle with the brand.
Title
Abby Katz holds the title of Lifecycle Marketing Manager. In this capacity, she is responsible for creating and optimizing marketing campaigns aimed at improving customer retention and lifetime value. Her expertise includes developing dynamic marketing strategies that create engaging consumer experiences.
Previous Roles at ASICS Digital
Before joining Eight Sleep, Abby Katz worked at ASICS Digital in Boston, Massachusetts. She served as Senior Loyalty Marketing Manager from 2022 to 2023, focusing on strengthening customer loyalty programs. Prior to that, she held the position of Loyalty Marketing Manager from 2021 to 2022, where she played a key role in developing and executing loyalty initiatives.
Previous Roles at Mavrck
Abby Katz also has experience working at Mavrck in Boston, MA, where she served in multiple roles. From 2019 to 2021, she was the Senior Marketing Manager, leading marketing projects aimed at improving brand engagement. Before that, she worked as a Marketing Manager from 2017 to 2019, where her responsibilities included managing marketing campaigns and strategies to enhance brand presence.
Education and Expertise
Abby Katz completed a Certificate in Leadership Principles from Harvard Business School Online in 2019. She also holds a Bachelor's Degree in Psychology from Union College, where she studied from 2013 to 2017. Her educational background complements her career in marketing, providing her with the skills needed to understand consumer behavior and lead effective marketing strategies.