Mike Marsella
About Mike Marsella
Mike Marsella is the Manager of Paid Media at Eight Sleep, with a background in digital advertising, affiliate marketing, and running. He has previously worked at Merkle, College Hunks Hauling Junk and Moving, Apollo Media Services, adidas, and the University of Virginia.
Current Role at Eight Sleep
Mike Marsella serves as the Manager of Paid Media at Eight Sleep, a role he has held since November 2022. He operates remotely, focusing on strategic planning and execution of paid media campaigns. His responsibilities likely include handling advertising budgets, optimizing ad performance, and driving user acquisition through various digital channels.
Previous Experience at Merkle
Mike Marsella worked as an SEM Analyst at Merkle from 2021 to 2022. During his time in Charlottesville, Virginia, he was responsible for managing search engine marketing campaigns. His duties probably involved performing keyword research, implementing PPC strategies, and analyzing campaign performance to enhance ROI.
Education Background
Mike Marsella holds a Master of Education (M.Ed.) in Higher Education Administration from the University of Virginia, obtained between 2017 and 2019. He also earned a Bachelor of Arts (BA) in Sociology from the same institution, completing his undergraduate degree from 2012 to 2016. His academic background provides a strong foundation in both educational theory and sociological principles.
Operations Manager at College Hunks Hauling Junk and Moving
From 2020 to 2021, Mike Marsella served as Operations Manager at College Hunks Hauling Junk and Moving in Charlottesville, Virginia. In this role, he was likely responsible for overseeing logistical operations, managing staff, and ensuring efficient service delivery. His experience in operations management would have equipped him with skills in team leadership and process optimization.
Content Marketing and Writing Roles
Between 2018 and 2020, Mike Marsella was employed at Apollo Media Services as a Content Marketing / Ghost Writer. His work during this period involved creating engaging content, developing marketing strategies, and possibly contributing to branding efforts. This role allowed him to hone his writing skills and gain experience in content marketing.