Rafael Oliveira
About Rafael Oliveira
Rafael Oliveira is the Director of International Marketing, Sports & Partnerships at Eight Sleep, with extensive experience in global brand management and digital marketing strategies.
Current Position at Eight Sleep
Rafael Oliveira currently serves as the Director of International Marketing, Sports & Partnerships at Eight Sleep. He is responsible for overseeing the international marketing strategies and forging strategic sports partnerships to bolster the company's global presence. His role focuses on enhancing brand visibility and implementing effective marketing campaigns targeting diverse markets.
Previous Roles at Eight Sleep
Before his current role, Rafael Oliveira worked as the Associate Director of Global Sports & Partner Marketing at Eight Sleep from 2022 to 2023. During his time in this position, he contributed to the company's global sports marketing initiatives, developing and maintaining key partnerships that supported the brand's growth objectives.
Career at Red Bull
Rafael Oliveira's career at Red Bull spanned various roles. He began as a Student Brand Manager from 2011 to 2013, before transitioning to a Field Marketing Specialist in Belo Horizonte, Brazil. He then served as National Consumer Collecting Specialist in São Paulo, and as Global Collegiate Marketing Specialist and Manager in Austria. His final roles at Red Bull were as Global Brand & Projects Manager (Field Marketing) and Global Brand Manager in Fuschl am See, Austria, where he focused on brand management and field marketing strategies from 2017 to 2022.
Educational Background
Rafael Oliveira has a strong educational foundation in international relations and business. He earned a Bachelor's degree in International Relations and Affairs from Universidade Federal de Uberlândia (2009-2013) and briefly attended Universidade Anhembi Morumbi. He furthered his education with a Global Executive MBA from WU Executive Academy and Carlson Executive Education, University of Minnesota, both completed between 2021 and 2022.
Key Accomplishments
Throughout his career, Rafael Oliveira has led several successful initiatives. He launched an international marketing campaign that increased brand awareness by 20% in key markets and developed a digital advertising strategy that boosted online sales by 15%. He played a crucial role in securing high-profile sports partnerships and introduced innovative experiential marketing techniques. He has also mentored junior marketing professionals and led workshops on youth culture and insights-driven strategy, earning an internal award for outstanding performance in brand management and innovation.