Yasmin Mc Call
About Yasmin Mc Call
Yasmin McCall is a Lead Service Designer with a strong background in visual communication and user experience design. She has worked across various industries and currently focuses on integrating psychological factors into service design at Elaborate in New York.
Current Role at Elaborate
Yasmin Mc Call serves as the Lead Service Designer at Elaborate, a position she has held since 2023 in New York, United States. In this role, she focuses on envisioning and defining the next stage of scale for the company, ensuring that both practitioners and patients are central to the solutions developed. Her expertise in service design allows her to implement effective strategies that enhance user experiences across various sectors.
Professional Experience
Prior to her current role, Yasmin worked at JPMorgan Chase & Co. as the VP of Service Design for Asset & Wealth Management from 2020 to 2023. She also held positions at Symplicit, where she served as Senior Experience Designer from 2016 to 2018 and later as Lead Experience Designer from 2018 to 2019. Additionally, she worked at Intuit as Senior Manager of Service Design & Research for four months in 2023 and at nib health funds as a User Experience Designer from 2014 to 2016.
Educational Background
Yasmin Mc Call has a diverse educational background. She studied at the University of Newcastle, where she earned a Bachelor of Visual Communication Design (Honours) in Interactive Graphic Design from 2013 to 2014. She also completed a Bachelor of Visual Communication Design from 2010 to 2013 at the same university. Furthermore, she obtained a Masters Graduate Certificate of Business Psychology in Industrial and Organizational Psychology from 2017 to 2019. In 2014, she briefly studied User Experience Design at General Assembly Australia.
Agile Training and Research Interests
Yasmin is trained as a Scrum-master, equipping her with a solid understanding of Agile practices that she applies to her projects. Her strong interest in the psychological factors influencing daily behavior has guided her career shift towards research, allowing her to integrate insights from psychology into her design work.
Ambassador Role at University of Newcastle
From 2011 to 2014, Yasmin served as a Visual Communications Design Ambassador at the University of Newcastle. In this role, she contributed to promoting the design program and engaging with prospective students, leveraging her experience and knowledge in visual communication to support the university's outreach efforts.