Michael Erlewine
About Michael Erlewine
Michael Erlewine President of Elderly Instruments
Michael Erlewine currently serves as the President of Elderly Instruments. He has been with the company for 13 years, where he started on the sales floor. Over the years, he has taken on various roles and contributed significantly to the company's growth and digital transformation. He brings familial expertise in music and a solid background in sales, marketing, and IT.
Early Career and Evolution at Elderly Instruments
Michael Erlewine began his career at Elderly Instruments on the sales floor 13 years ago. He quickly pivoted to developing the company's video content and establishing its social media presence. In 2017, he was promoted to Director of Sales and Marketing, where he achieved significant milestones, including merging phone and showroom sales teams, introducing a new point of sale system, and forming a dedicated marketing team.
Director of IT and Marketing at Elderly Instruments
In 2019, Michael Erlewine took on the role of Director of IT and Marketing. He led a comprehensive overhaul of the company website and facilitated a seamless transition to remote work during 2020. In 2023, he spearheaded a major update to the company's digital infrastructure. His efforts have been pivotal in enhancing Elderly Instruments' online shopping experience.
Music Heritage of Michael Erlewine
Michael Erlewine has deep roots in the music industry. His father and uncle were members of The Prime Movers, a blues band that featured a young Iggy Pop on drums. His father later founded AllMusic, a comprehensive music database. Additionally, his uncle Dan Erlewine is renowned for his guitar repair skills, and his cousin Mark Erlewine is known for caring for Willie Nelson's legendary guitar, Trigger. His sisters, Anne and May Erlewine, are respected singer-songwriters.