Raafeh Shahid
About Raafeh Shahid
As a Senior Product Manager at Electronic Arts (EA), I am currently responsible for managing data analytics standards across the mobile portfolio of EA. I previously worked with a cross-functional team of developers, designers, marketers, and analysts to help deliver engaging and profitable games that delight millions of players around the globe. My achievements include optimizing ad monetization and in-app purchase strategies, developing social features, and enhancing the first-time user experience funnel on FIFA's mobile application; these experiences were driven through effective consumer behavior change based on rigorous data analysis. I recently received my MBA from the Yale School of Management, where I co-led the Technology Club, advised fellow students on career development, and received the Dean's Fellowship for academic excellence. Prior to business school, I worked in energy on both the hardware and software side for four years. I have a Mechanical Engineering degree with a minor in Management from Vanderbilt University. My skills include technical consulting, business data management, SQL, database implementation and cloud services. Outside of work I'm a keen runner, budding mountaineer and adventurous foodie. I'm always happy to make new connections; you can reach out to me at raafeh.shahid@gmail.com