Annette Sugden
About Annette Sugden
Annette Sugden is a copywriter currently working at Elevation Marketing in Gilbert, Arizona, specializing in video scriptwriting and showrunning. With a background in education and a diverse skill set in content creation, she emphasizes audience understanding and collaboration in her marketing strategies.
Work at Elevation
Annette Sugden has been employed as a Copywriter at Elevation Marketing since 2021. In this role, she focuses on creating compelling content that aligns with marketing strategies. Her work involves collaboration with various teams, including marketing, content, SEO, social media, and advertising, to ensure cohesive messaging across platforms. Sugden's expertise in video scriptwriting and showrunning enhances her contributions to multimedia projects, allowing her to engage audiences effectively.
Previous Experience at BizIQ
Prior to her current position, Annette Sugden worked at BizIQ - Small Business Marketing. She served as a Marketing Editor for 10 months in 2019 and as a Copywriter for two years from 2017 to 2019. During her tenure, she emphasized the importance of understanding the audience for effective content creation. Sugden advocated for a proactive approach to content, focusing on planning and strategy to integrate content into broader marketing campaigns.
Education and Expertise
Annette Sugden has pursued various educational opportunities to enhance her skills in marketing and content creation. She studied at Google Academy for Ads, where she achieved three AdWords certifications in 2018. Additionally, she completed a certificate in Content and Inbound Marketing from HubSpot Academy in 2017. Her academic background includes studies in Film Production, Dance at San Francisco State University, and Theatre and Psychology at the University of Washington.
Background in Education and Special Needs
Before her career in marketing, Annette Sugden gained experience in education. She worked as a Special Education Paraprofessional at Peoria Unified School District from 2014 to 2015 and at Deer Valley Unified School District for nine months in 2011. This background in education contributes to her understanding of diverse audiences and informs her approach to content creation.
Diverse Background in Arts and Psychology
Annette Sugden's background includes experience in filmmaking, poetry, and psychology. This diverse skill set informs her storytelling approach in marketing. Her studies in the arts and psychology provide her with unique insights into audience engagement and narrative development, enhancing her effectiveness as a copywriter and content creator.