Ignacio Alava
About Ignacio Alava
Ignacio Alava is an Account Director at Elevation B2B Marketing, where he provides strategic consulting and channel marketing services to clients. He has a diverse background in digital media and account management, with previous roles at companies such as Endurance International Group, Tegna, and Verizon Business.
Work at Elevation
Ignacio Alava serves as an Account Director at Elevation B2B Marketing, a position he has held since 2018. In this role, he provides strategic consulting and channel marketing services to both national and international clients. His responsibilities include overseeing client accounts and developing marketing strategies tailored to B2B clients, focusing on demand and lead generation initiatives.
Previous Employment History
Prior to his current role, Ignacio Alava accumulated diverse experience across various companies. He worked at Endurance International Group as a Marketing Program Manager and later as a Senior Marketing Program Manager from 2012 to 2015. He also held the position of Senior Digital Account Manager at Tegna from 2016 to 2018. Other notable roles include Corporate Account Manager at Verizon Business and Director of Business Development at Advantage Aerospace.
Education and Expertise
Ignacio Alava earned a Bachelor of Science degree from the University of California, Riverside. He possesses expertise in digital media and interactive search marketing, with a strong focus on pay-per-click (PPC) and paid advertising strategies. His background includes extensive experience in market analysis and strategic consulting, which supports his work in developing effective marketing initiatives.
Career Development
Ignacio Alava's career spans several industries and roles, beginning as an Enrollment Advisor at the University of Phoenix from 1999 to 2004. He transitioned to various positions, including Account Executive at Insight and Regional Account Manager at Brasseler USA. His diverse background has contributed to his skills in business development and process management, enhancing his capabilities in strategic consulting.
Specialization in B2B Marketing
Ignacio Alava specializes in demand and lead generation initiatives specifically for B2B clients. His strategic approach to marketing leverages his extensive knowledge in market analysis and digital media, enabling him to create effective marketing solutions that drive client success.