Lisa Richardson
About Lisa Richardson
Lisa Richardson is a Senior Business Development Specialist at Elevation B2B Marketing in Mesa, Arizona, where she has worked since 2016. She has a diverse background in management and marketing, with previous roles at Travel Centers of America, Televerde, and Subway, and holds a certification in digital advertising from HubSpot Academy.
Work at Elevation
Lisa Richardson has been serving as a Senior Business Development Specialist at Elevation B2B Marketing since 2016. Based in Mesa, Arizona, she works on-site and has accumulated eight years of experience in this role. Her responsibilities include building partnerships with key decision-makers and influencers, as well as creating customized marketing campaigns tailored to enhance the marketing strategies of various companies.
Previous Employment Experience
Before joining Elevation, Lisa held several positions that contributed to her expertise in business development and marketing. She worked as a General Manager at Travel Centers of America from 2015 to 2016. Prior to that, she was a Marketing Sales Representative at Televerde from 2007 to 2009 and served as a Store Manager at Subway from 2010 to 2015. These roles provided her with a diverse background in management and sales.
Education and Expertise
Lisa studied at Rio Salado College, where she focused on Business Technology and earned a certification from 2007 to 2010. She is also certified in digital advertising by HubSpot Academy. Her educational background supports her skills in using tools such as LinkedIn Sales Navigator, ZoomInfo, and HubSpot Sales Hub, which are essential for her role in business development.
Industry Research and Focus
In her current position, Lisa performs active research across various industries, including technology, agriculture, turf, mining, construction, business services, and manufacturing. This research helps her understand potential business needs and tailor her marketing strategies accordingly. Her focus on creating value-added marketing campaigns is a key aspect of her work.