Mickie Lara
About Mickie Lara
Mickie Lara serves as the Director of Agency Services and Strategy at Elevation B2B Marketing and is also a Giant Master Coach at Giant Worldwide. With extensive experience in leadership and marketing, Lara has held significant roles in various organizations, including Third Degree Advertising and United Way of Central Oklahoma.
Current Role at Elevation B2B Marketing
Mickie Lara serves as the Director of Agency Services and Strategy at Elevation B2B Marketing, a position held since 2018. In this role, Lara plays a key part in the leadership team, contributing to the development and implementation of agency policies, new business operations, systems, and processes. Lara's expertise in agency services and strategy supports the organization's growth and operational efficiency.
Professional Experience at Giant Worldwide
Since 2016, Mickie Lara has worked at Giant Worldwide as a Giant Master Coach and Leadership Development Consultant. This role focuses on enhancing leadership capabilities within organizations. Lara's experience in coaching and leadership development is integral to the services offered by Giant Worldwide, particularly in Oklahoma City, Oklahoma.
Previous Experience at Third Degree Advertising
Prior to joining Giant Worldwide, Mickie Lara worked at Third Degree Advertising for 16 years, holding the positions of Chief Integration Officer and Executive Vice President and Account Management Director. This extensive experience in advertising and account management has contributed to Lara's strategic approach in subsequent roles.
Educational Background
Mickie Lara studied at Fort Hays State University, where a Bachelor of Business Administration in Marketing was achieved. Additionally, Lara earned a Master of Business Administration from Oklahoma City University, further solidifying expertise in marketing and business management.
Contributions to Team Communication
Mickie Lara implemented the GiANT 5 Voices/Transforming Team Communication system to enhance self-awareness and communication across the agency. This initiative reflects Lara's commitment to improving team dynamics and fostering effective communication within the workplace.