Beth Negus Viveiros
About Beth Negus Viveiros
Beth Negus Viveiros is a Senior Copywriter at EMARKETER, with over two decades of experience in journalism and content creation. She has held various editorial roles, including Managing Editor and B2B Programming Chair, and has a strong background in B2B content strategy.
Current Role at EMARKETER
Beth Negus Viveiros serves as a Senior Copywriter at EMARKETER, a position she has held since 2024. In this role, she contributes to the development of content strategies and copy that align with the company's objectives. Her work focuses on delivering insights and information that support EMARKETER's mission in the digital marketing space. Based in the New York City Metropolitan Area, she leverages her extensive experience in content creation to enhance the company's offerings.
Previous Experience at LeadsCon
From 2013 to 2019, Beth Negus Viveiros held the position of B2B Programming Chair for LeadsCon's Connect to Convert event. During her six years in this role, she was responsible for overseeing the programming for B2B content, ensuring that the sessions met the needs of industry professionals. This position allowed her to deepen her expertise in B2B content strategy and programming.
Editorial Leadership Background
Beth has a strong background in managing editorial teams, with significant roles at Access Intelligence and Penton Business Media. She served as Managing Editor at both organizations, where she led editorial initiatives and guided content development. Her experience in these leadership positions underscores her capability in overseeing complex editorial processes and managing diverse teams.
Education and Academic Background
Beth Negus Viveiros earned a Bachelor of Arts degree in English-Writing from the University of Massachusetts Dartmouth. Her academic background provided her with a solid foundation in writing and communication, which she has applied throughout her extensive career in journalism and content creation.
Career in B2B Content Strategy
Beth has extensive experience in B2B content strategy, having held various roles that emphasize this specialization. Notably, she worked as a Senior B2B Content Strategist at Bredin, Inc. from 2020 to 2023. Her career also includes significant contributions as B2B Programming Chair and Managing Editor at multiple organizations, highlighting her expertise in developing content that resonates with B2B audiences.