Blake Droesch
About Blake Droesch
Blake Droesch is a Senior Analyst at EMARKETER, where he specializes in consumer behavior analysis in the CPG and grocery sectors. He has a diverse background in editorial roles and data synthesis, contributing insights on industry trends and consumer spending.
Current Role at EMARKETER
Blake Droesch currently serves as a Senior Analyst at EMARKETER, a position he has held since 2022. In this role, he synthesizes data sources and industry trends to provide actionable insights for clients, particularly in advertising agencies, consumer brands, and retailers. His focus includes tracking consumer behavior in the consumer packaged goods (CPG) and grocery sectors. Droesch also participates in podcasts where he discusses various industry trends, contributing to the broader understanding of market dynamics.
Previous Experience at EMARKETER
Blake Droesch has a history with EMARKETER, having worked there in various capacities. He started as an Associate Analyst from 2019 to 2020 and then transitioned to an Analyst role in 2021 for 11 months. His experience at EMARKETER has provided him with a strong foundation in data analysis and consumer behavior, particularly in the context of marketing and retail.
Career Background in Publishing
Prior to his current role, Blake Droesch worked at M. Shanken Communications, where he held positions as Assistant Editor for Cigar Aficionado magazine from 2017 to 2019 and as Editorial Assistant from 2015 to 2017. His experience in publishing has equipped him with strong editorial skills and a keen understanding of content creation and management. Additionally, he worked as a freelance Copy Editor for The Medical Letter Inc. in 2014 and as a Production Editor for Everyday Health Inc. during the same year.
Educational Background
Blake Droesch earned a Bachelor of Arts (B.A.) degree in English Literature from Chapman University, where he studied from 2010 to 2014. His education has provided him with a solid foundation in critical thinking and communication, skills that are essential in his analytical roles.
Industry Insights and Analysis
In his role at EMARKETER, Blake Droesch analyzes various aspects of consumer behavior, including spending trends in the dining sector and the impact of inflation and economic uncertainty. He also explores the integration of unified commerce systems in the restaurant industry and the use of AI in personalized marketing for restaurants. His insights contribute to a deeper understanding of market trends and consumer preferences.