Cynthia Castle
About Cynthia Castle
Cynthia Castle serves as the Director of Marketing Operations at EMARKETER, where she combines creativity with analytics to enhance digital marketing strategies. With a diverse background in marketing operations and research, she specializes in optimizing marketing effectiveness through technology and process-driven strategies.
Current Role at EMARKETER
Cynthia Castle serves as the Director of Marketing Operations at EMARKETER since 2023. In this role, she combines creativity with analytics to enhance digital marketing strategies. Her focus is on optimizing marketing effectiveness and efficiency through technology and process-driven strategies. She emphasizes measurable outcomes for marketing channels and go-to-market teams.
Previous Experience in Marketing Operations
Prior to her current position, Cynthia held several roles in marketing operations. She worked as the Marketing Operations Manager at Monte Carlo from 2022 to 2023. Additionally, she served as the Marketing Operations Manager at Tubular Labs from 2020 to 2022. Her experience includes optimizing marketing processes and enhancing operational efficiency.
Educational Background
Cynthia Castle earned a Bachelor of Arts (B.A.) in Psychology from Rice University, where she studied from 2008 to 2012. Her education provided a foundation for her analytical skills and understanding of human behavior, which she applies in her marketing strategies. She also attended Colleyville Heritage High School from 2004 to 2008.
Early Career and Research Experience
Cynthia began her career with various roles that included research and marketing positions. She worked as a Student Research Assistant at both Rice University and The University of Texas at Arlington in 2011. Additionally, she was a Gallery Attendant at Rice University from 2010 to 2012, where she gained experience in customer engagement and support.
Memberships and Professional Affiliations
Cynthia is an active member of Wizards of Ops and RevGenius since 2021. These memberships allow her to stay connected with industry professionals and trends, further enhancing her expertise in marketing operations and digital strategies.