Cynthia Santana
About Cynthia Santana
Cynthia Santana serves as the VP of Business Systems at EMARKETER, where she has worked since 2022. With over a decade of experience in CRM solutions and a history of leadership roles, she is recognized for her ability to empower teams and drive organizational efficiency.
Current Role at EMARKETER
Cynthia Santana serves as the Vice President of Business Systems at EMARKETER since 2022. In this role, she oversees the planning and implementation of business systems that support the company’s objectives. Her responsibilities include leading teams and driving change initiatives to enhance project execution and operational efficiency.
Previous Experience at Remington Arms Company
Before joining EMARKETER, Cynthia Santana worked at Remington Arms Company as a Senior Analyst in Sales Operations from 2011 to 2014. During her tenure in Madison, NC, she contributed to the sales operations team, focusing on data analysis and process improvements.
Career at LPL Financial
Cynthia Santana held multiple roles at LPL Financial from 2014 to 2022. She began as Assistant Vice President of Business Systems, later advancing to Vice President of Technology - Digital Sales Enablement. Her work involved managing business systems and enhancing technology solutions within the organization.
Education and Academic Background
Cynthia Santana earned a Master of Science in Leadership from Nova Southeastern University, completing her studies from 2007 to 2009. She also holds a Bachelor of Science in Journalism and Mass Communication from Florida International University, where she studied from 2000 to 2004.
Expertise in CRM Solutions
Cynthia Santana has over 10 years of experience in leading the planning, design, implementation, and management of enterprise-wide CRM solutions. She is skilled in assessing, analyzing, configuring, and integrating CRM Sales, Service, and Marketing cloud solutions, demonstrating her analytical problem-solving abilities.