Jasmine Enberg
About Jasmine Enberg
Jasmine Enberg is a Senior Analyst specializing in Global Trends at Insider Intelligence, where she has worked since 2020. With a background in journalism and political science, she has over a decade of experience in research and analysis across various industries and international locations.
Current Role at Insider Intelligence
Jasmine Enberg serves as a Senior Analyst, Global Trends at Insider Intelligence. She has held this position since 2020, contributing to the analysis of global trends in various sectors. Her work focuses on the intersection of technology and marketing, particularly the impact of generative AI on personalization and ad optimization. Enberg actively participates in discussions and podcasts that explore trends in social media and advertising.
Previous Experience at eMarketer
Enberg worked at eMarketer from 2012 to 2018, holding multiple roles including Researcher, Senior Researcher, and Research Analyst. During her tenure, she contributed to the integration of eMarketer and Business Insider Intelligence into a unified entity focused on digital transformation. Her role as Principal Analyst for Social Media involved analyzing the role of creators in shaping content strategy.
Educational Background
Jasmine Enberg studied at New York University, where she earned a Bachelor of Arts (B.A.) in Journalism from 2006 to 2011. She also attended Stockholm University for one year, focusing on Political Science and Government from 2008 to 2009. Her educational background combines journalism with political science, enhancing her analytical and communication skills.
International Work Experience
Enberg has over a decade of experience in research and analysis roles across various industries and international locations. She has worked in Buenos Aires, Stockholm, Los Angeles, and New York. This diverse experience has provided her with a broad perspective on global trends and market dynamics.
Contributions to Media and Marketing
Jasmine Enberg explores trends in the media and marketing landscape, focusing on the influence of technology on these fields. She discusses the impact of generative AI on marketing personalization and examines how AI affects ad optimization. Her insights contribute to a deeper understanding of current and future trends in the industry.