Jenna Snyder
About Jenna Snyder
Jenna Snyder is the General Manager of Media at EMARKETER, where she has worked since 2022. With over 15 years of experience in B2B advertising and a strong background in product marketing and operations, she has held various leadership roles at companies such as SmartBrief and Future.
Current Role at EMARKETER
Jenna Snyder currently serves as GM, Media at EMARKETER, a position she has held since 2022. In this role, she oversees media operations and strategy, leveraging her extensive experience in the B2B advertising sector. Her leadership focuses on enhancing media offerings and driving revenue growth within the organization.
Previous Experience at EMARKETER
Before her current role, Jenna Snyder worked at EMARKETER as SVP, Media from 2021 to 2022. During this tenure, she contributed to the development and execution of media strategies that aligned with the company's objectives. Her insights into the digital advertising landscape were instrumental in shaping EMARKETER's media initiatives.
Career at SmartBrief
Jenna Snyder held multiple positions at SmartBrief from 2010 to 2020. She began as Senior Client Services Manager and progressed to Director of Sales Planning and Operations, Senior Director of Product, Sales Planning and Operations, and finally Vice President of Product Marketing. Her roles involved managing product strategies and sales operations, significantly impacting the company's B2B advertising revenue.
Educational Background
Jenna Snyder studied at the University of Maryland - Robert H. Smith School of Business, where she earned a Bachelor’s degree in Marketing from 2003 to 2007. She furthered her education by obtaining a Master of Business Administration (M.B.A.) from the same university between 2015 and 2017. This academic foundation supports her extensive career in marketing and media.
Expertise in B2B Advertising
Jenna Snyder possesses over 15 years of experience in the B2B digital advertising landscape. Her expertise encompasses email publishing, ad tech, social media, and custom content marketing solutions. This knowledge has enabled her to effectively grow advertising revenue and lead product and operations teams throughout her career.