Jennifer Pearson
About Jennifer Pearson
Jennifer Pearson serves as the Vice President of Research at eMarketer, where she has worked since 2020. With a background in team building and analysis, she has extensive experience in digital strategy and market research, particularly in the marketing and advertising sectors.
Current Role at EMARKETER
Jennifer Pearson serves as the Vice President of Research at EMARKETER, a position she has held since 2020. In this role, she oversees research initiatives and contributes to the development of insights that inform digital strategy and market research. Her leadership is instrumental in guiding the research team and enhancing the company's offerings in the marketing and advertising sectors.
Previous Experience at EMARKETER
Jennifer Pearson has an extensive history with EMARKETER, having worked there in various capacities from 2008 to 2018. She began her tenure as an Account Manager for one year, followed by a role as Senior Researcher for four years. Most recently, she served as Research Manager for five years. Her experience at EMARKETER has equipped her with a deep understanding of market research and analysis.
Background in Media and Entertainment
Before her time at EMARKETER, Jennifer Pearson worked at 20th Century Fox as a Coordinator from 2002 to 2008. This six-year experience in the media and entertainment industry provided her with valuable insights into audience engagement and content strategy, which she later applied to her research roles.
Education and Expertise
Jennifer Pearson holds a Bachelor of Arts in Literature and Spanish from the University of California, Davis, where she studied from 1996 to 2000. She furthered her education with a Master of Science in Communications from Columbia University, completing her studies from 2004 to 2006. Her academic background supports her expertise in digital strategy and market research, particularly within the marketing and advertising industry.
Contributions to Insider Intelligence
Jennifer Pearson played a significant role in the integration of eMarketer and Business Insider Intelligence into Insider Intelligence. This contribution highlights her ability to navigate complex research environments and enhance the synergy between different research divisions within the organization.