Man Chung Cheung
About Man Chung Cheung
Man Chung Cheung is a Senior Digital Marketing Researcher specializing in the Asia-Pacific region, with a focus on China, Japan, and India. He has extensive experience in digital marketing research, having authored numerous reports and built strong industry relationships over his career.
Current Role at Insider Intelligence
Man Chung Cheung serves as a Senior Digital Marketing Researcher for Asia-Pacific, focusing on China and Japan. He has been with Insider Intelligence since 2016, contributing to the APAC tech report series that includes topics such as artificial intelligence, virtual reality, and augmented reality. His role involves leading coverage in the region and conducting extensive research to provide insights into the digital economy.
Previous Experience in Digital Marketing Research
Cheung has a comprehensive background in digital marketing research, having worked at eMarketer in various capacities. He was a Digital Media Marketing Researcher from 2012 to 2015 and later served as a Digital Research Analyst for China, Japan, and Asia-Pacific from 2018 to 2020. His experience includes building relationships with industry sources and authoring reports that assist multinational clients in identifying business opportunities.
Educational Background and Certifications
Cheung has a diverse educational background, holding a Bachelor of Arts in Marketing from the University of Oregon. He also earned a Master’s degree in Business Administration with a focus on International Business and Operation Management from Baruch College. Additionally, he has obtained several professional certificates, including in AR/VR Development from NYU Tandon School of Engineering and in Designing and Building AI Products and Services from MIT.
Media Engagement and Industry Influence
As part of his responsibilities at Insider Intelligence, Cheung has participated in media interviews, enhancing the visibility of APAC coverage. His insights and expertise have positioned him as a knowledgeable figure in the digital marketing landscape, particularly regarding trends in the Asia-Pacific region.
Early Career and Initial Roles
Cheung began his career as an Assistant Store Manager at Cellular Connection in 2002. He later worked at the New York City Economic Development Corporation as a Business Development Project Coordinator from 2006 to 2012. These early roles provided him with foundational experience in management and project coordination.