Melanie (Eisenberg) Matza
About Melanie (Eisenberg) Matza
Melanie (Eisenberg) Matza serves as the Vice President of Media Solutions & Strategy at Insider Intelligence, bringing extensive experience from her previous roles at eMarketer and other companies in the marketing sector.
Current Role at eMarketer
Melanie Matza serves as the Vice President of Media Solutions & Strategy at eMarketer, a position she has held since 2019. In this role, she focuses on developing and implementing media strategies to enhance the company's offerings. Her work is centered in the Greater Boston Area, where she leverages her extensive experience in media and account management to drive business growth.
Previous Experience at eMarketer
Prior to her current role, Melanie Matza held several positions at eMarketer. She worked as Vice President of Sales & Account Operations from 2015 to 2019, and as Vice President of Account Management from 2012 to 2015. Additionally, she served as Director of Account Management from 2011 to 2012 and as Senior Account Manager from 2009 to 2011. Her tenure at eMarketer spans over a decade, contributing to her deep understanding of the company's operations and client needs.
Education and Expertise
Melanie Matza earned her Bachelor's degree in Business Management, Marketing, and Management Information Systems from Binghamton University, where she studied from 1996 to 2000. This educational background provides her with a solid foundation in business principles and marketing strategies, which she applies in her professional roles.
Career Background
Before joining eMarketer, Melanie Matza held various positions in the marketing and client services sectors. She worked as Director of Client Services at Multicultural Marketing Resources, Inc. from 2003 to 2008, and as Project Director at Ziment, a WPP Company, from 2000 to 2003. Additionally, she was a Business Development Manager at Globalization Partners International from 2008 to 2009. These roles contributed to her extensive experience in client management and strategic marketing.
Current Role at Insider Intelligence
Since 2020, Melanie Matza has also been serving as Vice President of Media Solutions & Strategy at Insider Intelligence, located in Needham, Massachusetts. In this capacity, she continues to apply her expertise in media strategy and solutions, further enhancing her professional portfolio.