Monica Peart
About Monica Peart
Monica Peart serves as the Senior Vice President of Data Products at eMarketer, where she develops statistical models for market forecasts and utilizes advanced analytics to provide insights on media consumption. With a background in market research and analysis, she has held various positions in notable companies and holds a Bachelor of Arts in Economics from Emory University.
Current Role at EMARKETER
Monica Peart serves as the Senior Vice President of Data Products at EMARKETER, a position she has held since 2022. In this role, she develops and maintains statistical models to provide five-year forecast outlooks on market developments. Peart utilizes advanced analytics and data visualization tools to extract insights related to media consumption and advertising spending, contributing to the company's data-driven decision-making processes.
Previous Experience at EMARKETER
Before her current role, Monica Peart worked at EMARKETER as the Vice President of Forecasting from 2019 to 2022. During this time, she focused on delivering insights regarding digital audiences and marketer activities through qualitative and quantitative analysis. Her expertise in forecasting and market analysis was instrumental in shaping EMARKETER's strategic direction.
Background in Market Research
Monica Peart has a solid background in market research, having worked in various analytical roles prior to her tenure at EMARKETER. She was a Market Research Analyst and a Marketing Analyst at Georgia Pacific Consumer Products from 2007 to 2010. Additionally, she gained experience as a Market Research Intern at Kurt Salmon Associates in 2006 and as a Marketing Intern at Kilpatrick Townsend & Stockton LLP in 2006.
Education and Expertise
Monica Peart earned her Bachelor of Arts in Economics from Emory University, where she studied from 2003 to 2007. Her academic background laid the foundation for her expertise in mining and developing new data sets, particularly in e-commerce and consumer retail trends. She employs tools such as Tableau and R for data visualization, enhancing her analytical capabilities.