Nancy Taffera Santos
About Nancy Taffera Santos
Nancy Taffera Santos serves as the Senior Vice President of Media Solutions and Strategy at eMarketer, where she has worked since 2018. She has a diverse background in marketing and communications, with previous roles at Webtrends and eMarketer spanning over two decades.
Current Role at EMARKETER
Nancy Taffera Santos serves as the Senior Vice President of Media Solutions and Strategy at EMARKETER. She has held this position since 2018, contributing to the company's strategic direction in media solutions. Her role involves overseeing the development and implementation of media strategies that align with EMARKETER's objectives.
Previous Experience at EMARKETER
Prior to her current role, Nancy worked at EMARKETER as the Vice President of Media Solutions and Strategy from 2017 to 2018. During her tenure, she focused on enhancing advertising sales and media solutions. Additionally, she served as the Senior Director of Advertising Sales from 2007 to 2017, where she played a key role in driving revenue growth and client engagement.
Career at Webtrends
Nancy Taffera Santos held multiple positions at Webtrends from 2000 to 2006. She started as the Marketing Programs Manager and later transitioned to roles including International Marketing Communications Manager, Worldwide Channel Marketing Manager, and Online Marketing Manager. Her work involved developing marketing strategies and managing communications across various channels.
Educational Background
Nancy studied at Temple University, where she earned a Bachelor of Arts degree. She also attended the University of Scranton and completed her secondary education at Bishop O'Hara High School. Her educational background has provided her with a strong foundation in marketing and communications.
Early Career Experience
Nancy began her career in the early 1990s, working as an Account Executive at Sorenson Media and later at Access Intelligence. She also gained experience as a Freelance Promotions Writer at KGW Media Group. These early roles contributed to her understanding of media and marketing dynamics.