Shelleen Shum
About Shelleen Shum
Shelleen Shum serves as the Vice President of Forecasting at EMARKETER, where she has worked since 2022. With a background in economics and finance, she leads a team focused on enhancing forecasting accuracy and client experience.
Work at EMARKETER
Shelleen Shum has been serving as the Vice President of Forecasting at EMARKETER since 2022. In this role, she leads a team of 18 members in the forecasting department, focusing on expanding forecast coverage based on client demand. Prior to her current position, she held the role of Senior Forecasting Director from 2021 to 2022 and Forecasting Director from 2018 to 2021. Her tenure at EMARKETER has been marked by her efforts to implement strategies that significantly improved forecasting accuracy and performance.
Previous Experience
Before joining EMARKETER, Shelleen Shum worked at Singapore Airlines as a Financial Analyst from 2011 to 2013. She also held the position of Account Manager for Environmental & Engineering Services at International Enterprise Singapore from 2008 to 2011. These roles provided her with a strong foundation in financial analysis and account management, contributing to her expertise in forecasting and strategic planning.
Education and Expertise
Shelleen Shum earned a Bachelor of Science degree in Economics and Finance from Singapore Management University. Her educational background has equipped her with the analytical skills necessary for her roles in forecasting and financial analysis. She applies her academic knowledge to enhance forecasting accuracy and collaborate effectively with product teams and engineers.
Collaboration and Team Leadership
In her current role at EMARKETER, Shelleen Shum collaborates closely with marketing, sales, and account management teams to enhance the team's value proposition. She focuses on streamlining client experience and internal processes, ensuring that her team meets client demands effectively. Her leadership style emphasizes teamwork and communication, which are essential for achieving departmental goals.