Sophie Rogers
About Sophie Rogers
Sophie Rogers is a Manager of Growth Marketing at EMARKETER, where she focuses on optimizing audience acquisition metrics. She has a background in digital marketing and holds a Bachelor of Arts in Psychology and French from Cornell University.
Current Role in Growth Marketing
Sophie Rogers serves as the Manager of Growth Marketing at EMARKETER, a position she has held since 2022. In this role, she focuses on optimizing audience acquisition metrics, including newsletter sign-ups and Marketing Qualified Leads (MQLs). She manages budget constraints and conversion rates to enhance overall marketing performance.
Previous Experience at EMARKETER
Prior to her current role, Sophie Rogers worked at EMARKETER in various capacities. She was the Digital Marketing Manager for Growth Enablement from 2021 to 2022, where she contributed to growth initiatives. Additionally, she served as the Marketing Manager for Subscriptions from 2019 to 2021, focusing on subscription growth strategies.
Educational Background
Sophie Rogers earned her Bachelor of Arts (B.A.) degree from Cornell University, where she studied Psychology and French. She completed her studies from 2012 to 2016, graduating in the class of 2016. Her education provided a foundation for her career in marketing and data analytics.
Experience in Marketing and Data Analytics
Sophie Rogers has extensive experience in marketing and data analytics. She utilizes advanced tools such as Google Analytics, Marketo, and Salesforce to drive performance improvements. Her work involves collaborating with paid media representatives and agencies to streamline campaign management and optimization processes.
Early Career at Cornell University
Sophie Rogers began her career at Cornell University, where she held several positions. She worked as a Circulation Desk Student Worker from 2015 to 2016 and as an Administrative Assistant for the Student Disabilities Services in 2013. Additionally, she served as a Gorge Steward for three months in 2015.