Tracy Tang Mc Master
About Tracy Tang Mc Master
Tracy Tang Mc Master serves as the Director of Research at eMarketer, where she has worked since 2024. With a background in human resources and extensive experience in research roles, she is also dedicated to supporting non-profit organizations focused on women and families.
Current Role at eMarketer
Tracy Tang Mc Master serves as the Director of Research at eMarketer, a position she has held since 2024. In this role, she is responsible for overseeing research initiatives and contributing to the company's insights on digital marketing trends. Although the position is based in New York, she operates remotely from Gaithersburg, Maryland. Her extensive experience in research and analysis supports her leadership in this role.
Previous Experience at AIESEC
Tracy Tang Mc Master worked at AIESEC, an international platform for young people to explore and develop their leadership potential. She held two positions during her tenure from 1997 to 1999. Initially, she served as the Vice President of Human Resources and Administration for two years, where she focused on organizational management. Additionally, she worked as a Trainer and Consultant for three months in 1999, contributing to the development of leadership programs.
Career at Insider Intelligence
Before joining eMarketer, Tracy Tang Mc Master was a Senior Researcher at Insider Intelligence from 2020 to 2024. In this capacity, she conducted in-depth research and analysis on various market trends, enhancing the organization's understanding of the digital landscape. Her role involved synthesizing data to inform strategic decisions within the company.
Educational Background
Tracy Tang Mc Master studied at the University of Toronto, where she focused on Urban, Economic, and Social Geography. She completed her degree in Arts between 1995 and 2000. This educational background provided her with a strong foundation in research methodologies and analytical skills, which she has applied throughout her career.
Commitment to Community and Family
Tracy Tang Mc Master is dedicated to supporting non-profit organizations that focus on women and families. She actively donates time and resources to these causes, reflecting her commitment to community service. Additionally, her strong commitment to family plays a significant role in her personal life, influencing her values and priorities.