Wendy Louie Lam
About Wendy Louie Lam
Wendy Louie Lam is a Senior Forecasting Analyst at EMARKETER, with a background in research and analysis across various media and entertainment sectors. She has held significant positions at Sesame Workshop, WarnerMedia, and Turner Broadcasting, and possesses a B.B.A. from Baruch College and an MBA from Fordham Gabelli School of Business.
Current Role at EMARKETER
Wendy Louie Lam serves as a Senior Forecasting Analyst at EMARKETER, a position she has held since 2021. In this role, she utilizes her extensive background in research and analysis to provide insights that inform marketing strategies. Her focus includes interpreting data trends and forecasting future market behaviors, which is essential for clients seeking to navigate the evolving digital landscape.
Previous Experience at WarnerMedia
Prior to her current role, Wendy Louie Lam worked at WarnerMedia as the Director of Cartoon Network Program Research from 2019 to 2020. In this capacity, she oversaw research initiatives that informed programming decisions for the Cartoon Network brand. Her leadership in this role contributed to understanding audience preferences and enhancing viewer engagement.
Career at Turner Broadcasting
Wendy Louie Lam spent 14 years at Turner Broadcasting System, Inc., where she held the position of Director for Cartoon Network & Adult Swim Consumer Products Research and Ad Sales Research from 2005 to 2019. During her tenure, she focused on consumer insights and advertising effectiveness, playing a key role in shaping product strategies and sales initiatives.
Research Director at Sesame Workshop
From 2002 to 2005, Wendy Louie Lam served as the Research Director at Sesame Workshop. In this role, she was responsible for conducting research that supported the development of educational content for children. Her work contributed to the organization's mission of using media to educate and entertain young audiences.
Educational Background
Wendy Louie Lam holds a Bachelor of Business Administration (B.B.A.) in Business, Management, Marketing, and Related Support Services from Baruch College. She furthered her education by earning a Master of Business Administration (MBA) with a focus on Finance from the Fordham Gabelli School of Business. This educational foundation supports her analytical skills and expertise in forecasting and research.