Zia Daniell Wigder
About Zia Daniell Wigder
Zia Daniell Wigder serves as the Chief Content Officer at EMARKETER, a position she has held since 2021. She co-founded Groceryshop, led content initiatives at various research firms, and has extensive experience in digital marketing and global commerce education.
Current Role at EMARKETER
Zia Daniell Wigder serves as the Chief Content Officer at EMARKETER, a position she has held since 2021. Based in the New York City Metropolitan Area, she oversees content strategy and development for the organization. Her role involves leading a team dedicated to delivering insights on digital marketing and advertising trends.
Previous Experience in Research and Analysis
Prior to her current role, Wigder held several significant positions in research and analysis. She worked at Forrester Research as VP and Research Director from 2011 to 2015, and as a Senior Analyst from 2008 to 2010. Additionally, she served as Senior Vice President of Content at Insider Intelligence from 2020 to 2021, and as Chief Global Content Officer at Shoptalk from 2015 to 2020.
Entrepreneurial Ventures
Wigder co-founded Groceryshop, a sister event to Shoptalk, which was acquired by Hyve Group for $145 million. Her involvement in this venture highlights her expertise in event management and content creation within the retail sector.
Educational Background
Wigder has a strong academic background with studies at Phillips Exeter Academy. She earned a Bachelor of Arts in Geography from Dartmouth College and a Master of Arts in Law and Diplomacy (MALD) from The Fletcher School at Tufts University, focusing on International Relations and Affairs.
Speaking Engagements and Teaching
Wigder is an experienced speaker, having delivered keynotes at international events such as Retail Leaders Circle MENA in Saudi Arabia and Vtex Day in Brazil. She also teaches courses at EICOM, a digital transformation program for global commerce executives, held at prestigious institutions like Cambridge University and Harvard University.