Jesper Altrén
About Jesper Altrén
Jesper Altrén is the Head of Analytics & Performance Marketing at Embark Studios, where he has worked since 2021. He has extensive experience in performance marketing and analytics, having held various roles at King, Occam Associates, and Quartz+Co.
Current Role at Embark Studios
Jesper Altrén serves as the Head of Analytics & Performance Marketing at Embark Studios, a position he has held since 2021. In this role, he focuses on leveraging data analytics to enhance marketing performance and drive business strategies. His expertise in analytics is instrumental in guiding the studio's marketing initiatives and optimizing performance metrics.
Previous Experience at King
Jesper Altrén has extensive experience at King, where he held multiple roles over several years. He served as Senior Business Performance Director from 2017 to 2020, Business Performance Director from 2016 to 2017, and Business Performance Manager in 2014. He also acted as Business Performance Director in various capacities between 2014 and 2016. His tenure at King contributed significantly to his understanding of business performance in the gaming industry.
Professional Background
Before joining Embark Studios, Jesper Altrén worked at several organizations, including Occam Associates and Quartz+Co. He began his career as a Business Analyst at Accenture from 2007 to 2008. He then transitioned to Occam Associates, where he worked as an Associate from 2008 to 2010 and later as a Manager in 2013. His role at Quartz+Co as a Senior Consultant lasted from 2010 to 2012.
Education and Expertise
Jesper Altrén holds a Master of Science degree in Industrial Engineering and Management with a focus on the International, French track from Linköping University, which he attended from 2001 to 2007. Additionally, he studied Mathematics and Computer Science at the Swiss Federal Institute of Technology in Lausanne, and Marketing and Business Strategy at HEC Lausanne, both for one year in 2003-2004. His educational background supports his analytical and strategic capabilities in performance marketing.
Parental Leave and Family Time
In 2015, Jesper Altrén took a parental leave from King for 11 months. Following his time at King, he spent a year as a stay-at-home parent from 2020 to 2021. This period allowed him to focus on family responsibilities before returning to the workforce at Embark Studios.