Matthew Laurence
About Matthew Laurence
Matthew Laurence is an Engagement Director at Embark Studios, where he focuses on player retention and engagement strategies. He has extensive experience in game design and economy, having held various roles in prominent gaming companies across multiple countries.
Current Role at Embark Studios
Matthew Laurence serves as the Engagement Director at Embark Studios since 2020. In this role, he focuses on enhancing player retention and engagement through the design of meta systems and monetization strategies. His expertise in economy and system design contributes significantly to the studio's game projects, ensuring a strong alignment with player interests and market trends.
Previous Experience in Game Design
Prior to his current position, Matthew Laurence held various roles in the gaming industry. He worked as Game Design Director at MegaZebra from 2016 to 2017, where he was involved in game design in Munich, Germany. He also served as Creative Manager at Ubisoft Abu Dhabi from 2017 to 2020, focusing on creative strategies in the gaming sector. His experience includes roles as Lead Game Designer at iWin, Inc. and Game Economy Designer at Crowdstar.
Educational Background
Matthew Laurence has a robust educational background in management and psychology. He studied at Harvard Business School Online, completing a Certificate in Management Essentials in 2018. He earned a Master’s degree in Interactive Entertainment from the University of Central Florida from 2006 to 2007. Additionally, he holds a Bachelor's degree in Psychology from New College of Florida, which he completed from 2001 to 2005.
Expertise in Game Economy and F2P Optimization
Matthew Laurence possesses expertise in game economy and system design, with a strong focus on free-to-play (F2P) optimization. His work emphasizes monetization strategies that enhance player engagement and retention. He actively shares his insights through public speaking and presentations, contributing to discussions on game design and player engagement within the industry.
Collaboration and Teamwork in Game Development
Matthew Laurence is passionate about collaborating with talented teams to develop new and innovative game titles. His extensive experience across various roles in the gaming industry has equipped him with the skills to work effectively in team environments, fostering creativity and strategic thinking in game development projects.