Bill Mc Cann
About Bill Mc Cann
Bill McCann serves as the Director of Provider Communications at EmblemHealth, where he has worked since 2018. He has a background in journalism and extensive experience in corporate communications, particularly in the healthcare sector.
Work at EmblemHealth
Bill McCann has served as the Director of Provider Communications at EmblemHealth since 2018. In this role, he directs a remote team responsible for shaping provider communications for one of the largest nonprofit health insurance companies in the United States. He has implemented a digital-first strategy during the COVID-19 pandemic, which transformed the organization into a more efficient and effective entity. McCann plays a key role in promoting the company's networks and benefit plans, particularly in the New York and Connecticut markets.
Previous Experience at Healthfirst
Before joining EmblemHealth, Bill McCann worked at Healthfirst for a decade, from 2008 to 2018. He held the position of Assistant Director of Corporate Communications and previously served as Senior Manager of Digital and Provider Communications. During his tenure, he led campaigns that transitioned millions of transactions from traditional channels, such as fax and phone, to a secure, Salesforce-based portal. His efforts contributed to enhancing communication efficiency within the organization.
Education and Expertise
Bill McCann earned a Bachelor of Arts degree in Journalism from New York University. He also studied Leadership Development at the American Management Association (AMA). His educational background has equipped him with the skills necessary for effective communication and leadership within the health insurance sector. Additionally, he is a graduate of Stuyvesant High School.
Background in Publications Management
Prior to his roles in corporate communications, Bill McCann worked as a Publications Manager at Mount Sinai Beth Israel from 1996 to 1998. This position provided him with valuable experience in managing communications and publications within a healthcare setting, further enhancing his expertise in the field.
Focus on Digital Education Initiatives
In his current role at EmblemHealth, Bill McCann guides digital education initiatives aimed at improving quality and member outcomes. His work focuses on enhancing Medicare STARS and CAHPS metrics, which are critical for assessing the quality of care and service provided to members. These initiatives reflect his commitment to advancing healthcare communication and member engagement.