Deja Billups
About Deja Billups
Deja Billups is a Senior Social Media Content Specialist at EmblemHealth, with a Master's degree in Psychology from Pepperdine University. She has extensive experience in social media marketing, having previously held roles at Publicis Media, Mashable, and The Stylish Nomads.
Work at EmblemHealth
Deja Billups currently serves as the Senior Social Media Content Specialist at EmblemHealth, a position she has held since 2022. In this role, she has developed and implemented a comprehensive social media strategy that increased engagement by 30% within the first year. Prior to her current position, she worked as a Social Media Specialist at EmblemHealth from 2020 to 2022, where she led a team that launched a viral social media campaign, reaching over 1 million users.
Education and Expertise
Deja Billups earned a Master’s degree in Psychology from Pepperdine University Graduate School of Education and Psychology, studying from 2021 to 2023. She also holds a Bachelor of Arts in Corporate Communications from Baruch College, City University of New York (CUNY), where she studied from 2013 to 2017. Her educational background supports her expertise in social media marketing, particularly the psychological aspects influencing audience engagement.
Background
Deja Billups has a diverse professional background in social media and marketing. She began her career as a Maitre D'/Hostess at El Vez Restaurant from 2014 to 2016. She then transitioned to the media industry, working as a Media Trainee in the Strategy & Planning Department at Publicis Media for three months in 2018. She also held a fellowship at Mashable as a Social Distribution & Growth Fellow in 2019, gaining valuable experience in digital marketing.
Achievements
In 2023, Deja Billups authored an article published in the Journal of Digital Marketing, focusing on the impact of psychology in social media marketing. She also presented a workshop on social media analytics at the Social Media Strategies Summit in 2023. Additionally, she volunteers as a mentor for aspiring social media professionals through the New York City Digital Marketing Association, contributing to the development of future talent in the field.
Previous Work Experience
Before her current role at EmblemHealth, Deja Billups served as Chief Marketing Officer at The Stylish Nomads from 2020 to 2022. She also gained experience as a Social Media/Graphic Design Intern at Mount Sinai Health System in 2017. These positions helped her build a solid foundation in social media strategy and marketing, leading to her current expertise in the field.