Keith George, MBA, Pmp, Csm, Cspo
About Keith George, MBA, Pmp, Csm, Cspo
Keith George is the Director of Digital Strategy and Marketing Technology at EmblemHealth, where he has worked since 2019. He has extensive experience in digital marketing and strategy, having held various leadership roles in companies such as Accenture, Scivantage, and Alleon Capital Partners.
Work at EmblemHealth
Keith George has served as the Director of Digital Strategy and Marketing Technology at EmblemHealth since 2019. In this role, he has developed member and subscription-based value-added campaigns that increased the average revenue per user by over 20%. He has also managed internal, onshore, and offshore development teams, achieving enhancements in team efficiencies by more than 50%. Additionally, he implemented integrated A/B/C testing strategies that improved the Life Time Value of membership by more than 30%. George led a digital center of excellence, acting as a strategic incubator for a digital-first growth strategy across four organizations, and collaborated with senior leadership and technology partners to promote organizational effectiveness through a data-driven approach.
Previous Experience
Before joining EmblemHealth, Keith George held various positions in digital marketing and brand management. He worked at Accenture as a Management Consultant Senior Digital Marketing Operations & Strategist from 2015 to 2019. Prior to that, he served as Senior Business Solutions Marketing Director at Alleon Capital Partners, LLC from 2009 to 2012. His earlier roles include Senior Integrated Marketing Manager at AboveNet from 2005 to 2008, and Senior Global Account Manager at Corbis from 2000 to 2002. He also held positions at DG3 - Diversified Global Graphics Group and Scivantage, contributing to marketing operations and digital strategy.
Education and Expertise
Keith George earned his MBA in Marketing from Saint Peter's University, where he studied from 2001 to 2003. He also holds a BA in Communications from New Jersey City University, completed between 1990 and 1995. In addition to his degrees, he obtained a Certification in Project Management from Rutgers University - Newark in 2010. His expertise includes digital marketing strategy, brand marketing integration, and project management, supported by certifications such as PMP, CSM, and CSPO.
Background
Keith George has a diverse background in digital marketing and brand management, with over two decades of experience in various industries. He began his career as Senior Account Director at Science Source Images from 1996 to 2000. His subsequent roles have included significant responsibilities in digital transformation and change management, particularly during his tenure as Senior Manager at Ansell from 2013 to 2015. His career trajectory reflects a consistent focus on enhancing marketing operations and driving digital strategies.