Keith Larson
About Keith Larson
Keith Larson is a Senior Market Research and Competitive Intelligence Manager at EmblemHealth, where he has worked since 2007. He has extensive experience in competitive intelligence and market research, having previously held a similar role at Aetna for 18 years.
Work at EmblemHealth
Keith Larson has served as the Senior Market Research and Competitive Intelligence Manager at EmblemHealth since 2007. In this role, he has been responsible for managing competitive intelligence functions that support provider and network operations. Larson has played a significant role in aligning market research efforts with sales and marketing strategies, contributing to the overall effectiveness of the organization. He has also been involved in the strategic planning and execution of retail health initiatives, ensuring that EmblemHealth remains competitive in the market.
Education and Expertise
Keith Larson earned a Bachelor’s Degree in History from the University of Connecticut, Storrs, CT. He also completed a Graduate Program in Education at the same institution. His educational background provides a foundation for his extensive experience in market research and competitive intelligence. Larson's expertise includes developing strategic insights that inform corporate and enterprise strategy, particularly in the healthcare sector.
Background
Before joining EmblemHealth, Keith Larson worked at Aetna as the Senior Competitive Intelligence and Market Research Manager for 18 years, from 1989 to 2007. During his tenure at Aetna, he supported corporate strategy through comprehensive market research. His long-standing experience in the industry has equipped him with the skills necessary to navigate complex market dynamics and contribute to strategic decision-making.
Achievements
At EmblemHealth, Keith Larson has been instrumental in the innovation and development of commercial products and network strategy. His contributions have supported the organization in adapting to market changes and enhancing its service offerings. By leveraging his market research capabilities, Larson has helped shape the strategic direction of EmblemHealth, ensuring alignment with organizational goals.