Gregory Ball
About Gregory Ball
Gregory Ball serves as the Director of Digital Strategy & Production at Embrace Boston, where he develops and implements digital strategies to enhance community engagement. He has a diverse background in marketing and media, having held various roles at organizations such as Berkshire Bank and Fever Magazine.
Work at Embrace Boston
Gregory Ball serves as the Director of Digital Strategy & Production at Embrace Boston. In this role, he leads the development and implementation of comprehensive digital strategies aimed at expanding the organization's reach and engagement. He cultivates partnerships with influencers and media outlets to amplify messaging for Embrace Boston. Additionally, he advises on budgetary needs and builds relationships with artists to support various organizational activations. His work involves utilizing data analytics to inform content creation and distribution tactics, ensuring alignment with the organization's goals.
Previous Experience at Berkshire Bank
Prior to his current role, Gregory Ball worked at Berkshire Bank in two capacities. He served as the Storefront Project Manager for nine months in 2019 to 2020, focusing on projects within the Greater Boston Area. Following this, he took on the role of Marketing Content Manager/Brand Manager for ten months in 2020. His experience at Berkshire Bank contributed to his expertise in digital strategy and brand management.
Background in Media and Production
Gregory Ball has a background in media and production, having worked at Fever Magazine as Editorial Staff from 1995 to 1997. He also worked at Comtel as Key Grip for three years, from 1996 to 1999. These roles provided him with foundational experience in content creation and production, which he later applied in his digital strategy work.
Education and Expertise
Gregory Ball studied at UMass Boston, where he earned a Bachelor of Arts degree in Art - Film from 1991 to 1996. He also attended Jerimiah E Burke High School and Boston Latin School. His educational background in film and art supports his expertise in digital storytelling and content production.