Johann Wrede
About Johann Wrede
Johann Wrede is the Chief Experience Officer at Emburse, bringing over 25 years of experience in customer database, CRM, and customer experience products. He has held various leadership roles in marketing and business development at companies such as SAP and Xactly, and is recognized for his expertise in creating effective marketing strategies and building high-performing teams.
Current Role at Emburse
Johann Wrede serves as the Chief Experience Officer at Emburse, a position he has held since 2023. In this role, he focuses on enhancing customer experiences and driving engagement strategies. His leadership is aimed at fostering a culture of collaboration and personal growth within the organization, aligning with Emburse's commitment to delivering strong business results.
Previous Experience at SAP
Johann Wrede has extensive experience at SAP, where he held multiple senior leadership roles. He served as Global SVP Marketing & Head of Global Events from 2019 to 2020 and as Global VP, Corporate Marketing from 2017 to 2018. His tenure at SAP also included roles such as Global VP, Brand and Product Marketing, and Global SVP Marketing & Head of Content Marketing. Throughout his time at SAP, he contributed to various marketing strategies and initiatives that supported the company's growth.
Career Background and Early Roles
Johann Wrede began his career as a Software Engineer at The Dialog Corporation and later worked as an Advisory IT Specialist at IBM Global Services. He transitioned to sales and marketing roles, including positions at Clarify and newScale, Inc. His diverse background includes experience in pre-sales, sales, and business development, which has shaped his approach to customer experience and marketing.
Education and Qualifications
Johann Wrede holds a Bachelor of Science degree in Commerce and Engineering from Drexel University, which he earned from 1992 to 1997. He also completed his high school education at Moorestown High School, graduating in 1992. His educational background has provided him with a strong foundation in both technical and business disciplines.
Public Speaking and Thought Leadership
Johann Wrede is recognized as a featured public speaker and has served as a key spokesperson in various media and analyst engagements. He has delivered keynotes and participated in press interviews across 18 different countries. Additionally, he has authored numerous articles on customer experience, showcasing his expertise in synthesizing marketing strategies that resonate with audiences throughout the customer journey.