Katie Gibson
About Katie Gibson
Katie Gibson serves as the Vice President of Demand Generation at Emburse, where she has been employed since 2024. She has extensive experience in marketing automation and persona strategy, having held various marketing roles at companies such as Apptoto, G5, Cornerstone OnDemand, and Rackspace Hosting.
Current Role at Emburse
Katie Gibson serves as the Vice President of Demand Generation at Emburse, a position she has held since 2024. In this role, she is responsible for overseeing demand generation strategies and initiatives that drive customer engagement and revenue growth. Her focus includes leveraging marketing automation and technology to enhance marketing efficiency and effectiveness.
Previous Experience in Marketing
Before joining Emburse, Katie Gibson held various marketing roles across different organizations. She worked at Cornerstone OnDemand as the Senior Director of Americas Field Marketing from 2021 to 2023. Prior to that, she was the Vice President of Marketing at G5 for five months in 2021 and also served as the Director of Demand Generation at G5 from 2015 to 2018. Her experience includes managing marketing teams and implementing demand generation strategies.
Educational Background
Katie Gibson earned a Bachelor of Arts degree in Communication from Texas A&M University, where she studied from 2006 to 2010. This educational foundation has contributed to her expertise in marketing and communication strategies throughout her career.
Specialization in Marketing Automation
Katie specializes in marketing automation, focusing on utilizing technology to streamline and measure marketing tasks and workflows. Her expertise in persona strategy allows her to create detailed profiles of target customers, enabling tailored marketing efforts that effectively engage potential buyers.
Sales Enablement Focus
In her various roles, Katie Gibson has emphasized sales enablement, ensuring that sales teams have the necessary resources and tools to engage effectively with buyers. This focus on aligning marketing and sales efforts has been a key aspect of her professional approach.