Leigh Cohen
About Leigh Cohen
Leigh Cohen serves as the Regional Vice President of Sales at Emburse, bringing extensive experience in sales and business development across various organizations. His career includes leadership roles at companies such as SendBird, Virgin Media Business, and TokBox, where he successfully drove revenue growth and team performance.
Current Role at Emburse
Leigh Cohen serves as the Regional Vice President of Sales at Emburse, a position he has held since 2023. In this role, he is responsible for driving sales strategies and managing regional sales operations. His focus is on enhancing sales performance and achieving revenue targets within the organization.
Previous Experience in Sales Leadership
Cohen has extensive experience in sales leadership roles across various organizations. He was the Head of Sales for EMEA at SendBird from 2019 to 2022, where he led sales initiatives in the region. Prior to that, he held multiple positions at Virgin Media Business, including Senior Manager for Technology Solutions and Vendor Partners, and Account Manager. His tenure at UserTesting as Regional Vice President of Sales lasted from 2022 to 2023.
Educational Background
Leigh Cohen studied at The University of Sheffield, where he earned a BEng in Electronic Engineering with Computing from 1996 to 1999. He also attended Sheffield Hallam University, achieving a BEng in Integrated Engineering with Automotive Studies in 1995 to 1996. His educational background provides a strong foundation for his career in technology and sales.
Experience in the Media and Technology Sectors
Cohen's career includes significant roles in both the media and technology sectors. He worked at NIMROD PRODUCTIONS LIMITED as a Producer, Writer, and Engineer from 2001 to 2003. He later transitioned to technology-focused roles, including positions at TokBox and Nexmo, where he contributed to business development and strategic sales efforts.
Sales Methodologies and Team Development
Leigh Cohen emphasizes the use of the MEDDPICC framework and 'Command of the Message' from Force Management to improve sales rigor and accountability. He focuses on coaching, data analysis, and enablement to cultivate effective sales behaviors. His approach fosters a team environment that balances competition with collaboration, driving overall sales success.