Paul North
About Paul North
Paul North serves as the Regional Vice President of Sales for APAC at Emburse, where he focuses on driving strategic growth and customer value. With extensive experience in sales and solution consulting across various technology companies, he emphasizes the importance of understanding customer motivations in the B2B sales process.
Work at Emburse
Paul North currently serves as the Regional Vice President of Sales for the Asia-Pacific (APAC) region at Emburse. He has held this position since 2023, working in a hybrid capacity from Sydney, New South Wales, Australia. In this role, he focuses on driving sales strategies and enhancing customer engagement across the region.
Previous Experience in Sales Leadership
Prior to his current role at Emburse, Paul North held several significant positions in sales leadership. He worked at The Wishlist Company as a Growth Advisor and previously served as the Senior Vice President for Asia Pacific and Japan at Optimizely from 2020 to 2022. His experience also includes serving as the Head of Sales and Solutions at AssetFuture and various roles at SAP, including SAP Hybris Director ANZ.
Education and Expertise
Paul North studied at the University of Strathclyde, where he earned a Bachelor of Engineering (Honours) in Engineering with Business Management and European Studies from 1995 to 2000. His educational background supports his expertise in both solution consulting and revenue-generating roles, contributing to various aspects of the software cycle.
Background in Technology and Sales
Paul North has a diverse background in technology and sales, with experience spanning over a decade. He has worked in various capacities, including as an ANZ Solutions Manager at Rocket Software and in multiple roles at SAP, where he implemented one of the first state-wide cloud solutions in the Australian government. His career reflects a commitment to strategic growth and customer value.
Sales Philosophy and Approach
Paul North believes that the B2B sales process should function as an advisory service, helping customers recognize the strategic value of their engagement. He enjoys challenging people and debating points to uncover their true motivations and passions beyond professional facades, which informs his approach to sales and customer relationships.