Marlene Herrera
About Marlene Herrera
Marlene Herrera serves as the Director of Multimedia and Content at eMerge Americas, bringing over 15 years of experience in marketing, social media, and brand development. She has held various roles in notable organizations, including Miami Dade College and Norwegian Cruise Line, and has a strong background in multimedia content creation and management.
Current Role at eMerge Americas
Marlene Herrera serves as the Director of Multimedia and Content at eMerge Americas, a position she has held since 2022. In this role, she focuses on integrating multimedia strategies with overall marketing goals. Her responsibilities include overseeing the strategic development of multimedia content across various platforms, ensuring alignment with the company’s objectives.
Professional Experience
Marlene Herrera has over 15 years of experience in marketing, social media, brand development, and special events. Before joining eMerge Americas, she worked at Miami Dade College as Social Media Director from 2015 to 2022. Her previous roles include Assistant Marketing Manager at Norwegian Cruise Line from 2006 to 2014, and Sr. Account Executive at CooperDDB from 2003 to 2006. She also held positions at March of Dimes and WPBT Channel 2.
Education and Expertise
Marlene Herrera studied at Florida International University, where she earned a Master of Science (M.S.) in Marketing in 2017. She also holds a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from the same institution. Additionally, she completed an Associate of Arts (A.A.) in Graphic Design at Miami Dade College. Her educational background supports her expertise in multimedia content creation and management.
Board Membership at 305 Pink Pack
Since 2021, Marlene Herrera has been a member of the Board of Directors at 305 Pink Pack. In this capacity, she contributes her marketing and multimedia expertise to support the organization’s initiatives. Her involvement reflects her commitment to community engagement and leadership in the Miami area.
Previous Teaching Experience
Marlene Herrera served as an Adjunct Professor of Marketing at Florida International University from 2018 to 2019. In this role, she shared her knowledge and experience in marketing with students, contributing to their academic development and understanding of the field.