Brittany Cassidy
About Brittany Cassidy
Brittany Cassidy is a Digital Advertising and E-commerce Sales Specialist at Emerson in St. Louis, Missouri, with a background in marketing and a Master of Business Administration from the University of Missouri - Saint Louis.
Title
Brittany Cassidy is a Digital Advertising and E-commerce Sales Specialist currently working at Emerson in St. Louis, Missouri, United States.
Professional Experience at Emerson
In her current role at Emerson, Brittany Cassidy is responsible for developing and executing digital marketing campaigns across platforms such as Google Ads and Amazon Advertising. She implements ad copy, conducts A/B testing, and optimizes performance by making bid and keyword adjustments. She manages digital initiatives to support online sales and ensures that campaign budgets align with the marketing plan.
Previous Roles and Responsibilities
Brittany Cassidy gained extensive experience in digital marketing and e-commerce through several roles before joining Emerson. At Oci, she worked as a Marketing Strategist, Marketing Specialist, and Marketing Coordinator Intern, where she monitored and maintained digital campaigns. At Lgc Associates, she served as a Recruiting Manager and Marketing Specialist. Additionally, she has experience as an Event Marketing Specialist at Promotional Event Specialist and as a Personal Assistant at Cruiseone Travel Agency.
Educational Background
Brittany Cassidy holds a Master of Business Administration in Marketing from the University of Missouri - Saint Louis, completed in 2016. She also earned a Bachelor of Arts in Communication and Spanish from Saint Louis University in 2013. During her academic journey, she attended Saint Louis University, Madrid Campus, and Notre Dame High School in St. Louis.
Skills and Proficiencies
Brittany Cassidy has a proven track record in digital advertising, including executing transactional marketing campaigns and optimizing ad performance through A/B testing. She has managed digital campaign budgets, monitored competitor initiatives, and provided recommendations based on SEO best practices. Her expertise allows her to measure and report the performance of marketing campaigns effectively.