Buddy Ilao, MBA
About Buddy Ilao, MBA
Buddy Ilao, MBA, is the Services Marketing Manager at Emerson Automation Solutions in Pasig City, Philippines, with extensive experience in marketing and engineering roles.
Company
Buddy Ilao currently works at Emerson Automation Solutions in Pasig City, Philippines. In his role as Services Marketing Manager/Marketing Department Manager, he is responsible for managing a $120M after-sales service offering and more. His tenure at Emerson includes previous roles such as Services Marketing Supervisor and Senior Services Marketing Specialist.
Title
Buddy Ilao serves as the Services Marketing Manager/Marketing Department Manager at Emerson Automation Solutions. His responsibilities encompass developing service adoption growth strategies, managing substantial after-sales service offerings, and generating regular reports using analytics tools.
Education and Expertise
Buddy Ilao holds a Master of Business Administration degree from De La Salle University, achieved from 2010 to 2015. He also earned a Bachelor's degree in Computer Engineering from the University of the Philippines, where he studied from 1994 to 1999. His educational background provides a strong foundation for his expertise in marketing, data analytics using tools like Power BI and Tableau, and strategic management.
Background
Buddy Ilao has accumulated significant experience in various roles throughout his career. Before his current role at Emerson, he worked as a Flash Product Reliability Engineer at Intel and held positions such as College of Engineering Faculty at Lyceum of the Philippines University, Controls Engineer at Millennium Technical Services, and Automation Engineer at Philippine Industrial Automation. His diverse professional experiences span both the academic and corporate sectors.
Achievements
At Emerson Automation Solutions, Buddy Ilao has developed and implemented service adoption growth strategies. He manages the growth of a $120M after-sales service offering and answers over 10,000 pre-sales inquiries annually. Additionally, he creates and updates more than 1,500 marketing collaterals and web pages yearly and has implemented productivity improvements through digital marketing automation. He is also involved in strategic management activities, focusing on company growth through employee communication, university partnerships, and company branding.