Charlie Oracion
About Charlie Oracion
Charlie Oracion is the Sr. Lead Administrator for the Marketing Automation System at Emerson Automation Solutions in the Philippines, responsible for optimizing marketing campaigns and data management.
Title
Charlie Oracion holds the position of Sr. Lead Administrator, Marketing Automation System | Automation Solutions & Measurement Solutions at Emerson Automation Solutions in the Philippines.
Company
Charlie Oracion works at Emerson Automation Solutions, a global leader in providing technology and engineering solutions for customers in industrial, commercial, and residential markets. The company focuses on automation and measurement solutions, ensuring operational efficiency and reliability.
Education and Expertise
Charlie Oracion studied Communications, Engineering, and Electronics at Mapúa University, earning a Bachelor of Science degree from 1994 to 1999. Prior to that, he completed his secondary education at Los Banos Science School from 1990 to 1994. His educational background lays a strong foundation for his expertise in marketing automation and data management.
Marketing Automation Responsibilities
In his role at Emerson Automation Solutions, Charlie Oracion promotes the understanding and development of permission marketing best practices and tools, including Eloqua and Oracle CRM. He collaborates with the Sales Enablement Team to optimize lead management and contributes to the development of standard campaign reporting metrics and a marketing dashboard.
Campaign Management and Optimization
Charlie Oracion manages the execution of marketing campaigns for the Measurement Solutions team. His responsibilities include email creation, campaign canvas set-up in Eloqua, scheduling, testing, tagging, and deployment. He also builds testing frameworks to optimize click-through and conversion rates across digital media campaigns.
Data Management and Reporting
Charlie provides oversight to data management practices at Emerson Automation Solutions, ensuring the marketing database is maintained and enhanced according to business needs. He plays a crucial role in the design and development of nurturing and scoring marketing automation programs to support the marketing organization.