Prasantha Vadan
About Prasantha Vadan
Prasantha Vadan is a Digital Intelligence Leader at Emerson Automation Solutions and a DJ at Ignite Courtyard Marriott 7th Street Publiq, with extensive experience in digital marketing and web analytics.
Title
Prasantha Vadan holds the title of Digital Intelligence Leader. He currently serves in this role at Emerson Automation Solutions based in Round Rock, Texas, United States.
Current Roles
Prasantha Vadan is engaged with Emerson Automation Solutions as a Digital Intelligence and SEO specialist. Additionally, he serves as a DJ at Ignite Courtyard Mariott in their 7th Street Publiq venue.
Previous Roles
Prasantha Vadan has held several marketing and managerial positions at Emerson Automation Solutions, including Digital Marketing Manager (11 months, 2016-2017) and Marketing Manager (6 months, 2016). His prior roles include Marketing Intern at Housing.com (2 months, 2014), Summer Associate at BP (1 month, 2013), and Executive Engineer at Thermax (2 years, 2010-2012).
Education and Expertise
Prasantha Vadan is an alumnus of the Indian Institute of Management, Lucknow, where he earned a degree in Marketing (2012-2014). He also studied Engineering at the National Institute of Technology, Tiruchirappalli (2006-2010). His expertise includes digital marketing tools like Google Analytics, IBM Analytics, Screaming Frog, and Searchlight Conductor. He specializes in Conversion Rate Optimization, Social Media Marketing Metrics & Analytics, and managing PPC campaigns with tools like Google AdWords & Adsense.
Skills and Tools
Prasantha Vadan possesses a wide range of skills and tools essential for digital marketing. He is proficient in using competitor intelligence tools and sentiment analysis tools. His campaign management skills extend across platforms like LinkedIn, Facebook, YouTube, and Twitter. He is adept at utilizing Oracle SRM, Pure 360, and Oracle Eloqua for executing digital marketing strategies. Additionally, he has experience using Photoshop for digital marketing purposes.
Professional Background
Prasantha Vadan has a significant background in e-commerce and web analytics. Known for devising web marketing strategies, he has a proven track record in driving top-line growth and increasing profits in competitive markets.