Louis J. Kowalski
About Louis J. Kowalski
Louis J. Kowalski is the Director of Performance Marketing at Emotive and the Founder & Chief Marketing Strategist at LJK Digital. He has extensive experience in marketing roles across various companies, including positions at Lee Enterprises, The Knowledge Coop, and Digital Caffeine.
Current Role at Emotive
Louis J. Kowalski serves as the Director of Performance Marketing at Emotive, a position he has held since 2023. In this role, he is responsible for overseeing performance marketing strategies and initiatives, focusing on optimizing marketing efforts to drive measurable results. His experience in performance marketing allows him to implement data-driven approaches to enhance campaign effectiveness.
Previous Experience in Marketing
Prior to his current role, Kowalski held various marketing positions that contributed to his expertise. He worked as a Senior Manager of Performance Marketing at Emotive from 2022 to 2023. His earlier roles include Digital Strategist at Mad Fish Digital from 2014 to 2015 and Senior Digital Strategist at Digital Caffeine from 2019 to 2022. These positions provided him with a solid foundation in digital marketing strategies.
Founding LJK Digital
In 2015, Louis J. Kowalski founded LJK Digital, where he serves as the Chief Marketing Strategist. Based in the Portland, Oregon area, LJK Digital focuses on delivering tailored marketing solutions to clients. His role involves developing marketing strategies that align with client goals and leveraging his extensive experience in the industry.
Educational Background
Kowalski studied at Winona State University, where he earned a Bachelor of Arts (B.A.) degree in Mass Communication. His studies spanned from 2007 to 2011, providing him with a strong foundation in communication principles and marketing strategies that have informed his professional career.
Early Career Development
Louis J. Kowalski began his career with various internships and entry-level positions. He worked as a Production Intern at Hiawatha Broadband Communications, Inc. from 2010 to 2011. He also gained experience as a Marketing Coordinator at Lee Enterprises for five months in 2011 and as a Personal Banker at Home Federal Savings Bank from 2012 to 2013. These early roles contributed to his understanding of marketing and customer service.