Michael Owen
About Michael Owen
Michael Owen is a Paid Media Manager at Emotive, where he has worked since 2023. He specializes in optimizing marketing budgets and managing paid advertising campaigns across multiple platforms.
Work at Emotive
Michael Owen has been serving as the Paid Media Manager at Emotive since 2023. In this role, he oversees paid advertising campaigns for more than 10 brands simultaneously. His responsibilities include optimizing marketing budgets with a focus on Return on Ad Spend (ROAS) and lead generation. He provides detailed weekly reports to clients on marketing performance and coordinates with internal teams to develop creative marketing initiatives and calendars.
Previous Experience
Prior to his current position, Owen held several roles at WordStream. He worked as a Senior Customer Success Specialist for 8 months in 2020 and as a Customer Success Team Lead for 5 months from 2020 to 2021. He also served as a Customer Success Specialist and a Customer Success Associate at WordStream. Before joining WordStream, he worked at Emotive as a Customer Success Manager and as a Product Specialist in Ads. His early career included internships at EBSCO Information Services and PTC, as well as a role as a Junior Foreman at Walpole Outdoors.
Education and Expertise
Michael Owen studied Marketing at Endicott College, where he earned a Bachelor of Business Administration (B.B.A.) from 2014 to 2018. He also participated in a Fall Semester Study Abroad program at Florence University of the Arts in 2016. Owen specializes in optimizing marketing budgets, focusing on Return on Ad Spend (ROAS) and lead generation. He has expertise in Google and Bing advertising platforms and consults on Meta and TikTok strategies.
Background
Owen graduated from King Philip Regional High School in 2014. His work experience includes a retail position with the New England Patriots from 2010 to 2015. He has a diverse background in customer success, marketing, and paid media management, which has equipped him with a comprehensive understanding of the digital marketing landscape.