Bobby O'keefe
About Bobby O'keefe
Bobby O'Keefe serves as the Practice Director at Emplifi, where he leads the Implementation Services team and focuses on enhancing digital interactions. With over 18 years of experience in analytics and services management, he has held various roles in notable companies including Medusa Medical Technologies and Salesforce Marketing Cloud.
Work at Emplifi
Bobby O'Keefe has been serving as the Practice Director at Emplifi since 2021. In this role, he leads the Implementation Services team, which focuses on optimizing digital interactions between companies and their customers. His responsibilities include utilizing raw data to identify trends and tailor recommendations to meet client needs. O'Keefe's leadership emphasizes the importance of service excellence and fostering high-performing teams.
Previous Experience in Project Management
Before joining Emplifi, Bobby O'Keefe held various roles that contributed to his extensive experience in project management. He worked as a Release Project Manager at Medusa Medical Technologies from 2018 to 2020, where he managed project releases in the Halifax, Canada Area. Additionally, he served as a Client Success Team Project Manager at KINDUCT from 2016 to 2018, and as a Consultant in a contract position for three months in 2016. His previous role at Hootsuite Media Inc. as Engagement Manager further solidified his project management skills.
Education and Expertise
Bobby O'Keefe holds a Bachelor of Science in Kinesiology from Dalhousie University, which he completed from 1995 to 1998. He also earned an MBA in Finance from Saint Mary's University, studying from 2000 to 2002. His educational background complements his expertise in analytics, research, and services management, with over 18 years of experience in these fields. O'Keefe specializes in team leadership, staff training, and employee development.
Background in Analytics and Research
O'Keefe has a strong background in analytics and research, having worked in various capacities that required these skills. He was a Professional Services Manager, Lead Analyst, and Senior Analyst at Salesforce Marketing Cloud from 2010 to 2014. Additionally, he served as a Supervising Consultant at the Sobey School of Business Development Centre from 2001 to 2005. His experience in these roles has equipped him to help organizations address complex business challenges effectively.