Jason Cardillo
About Jason Cardillo
Jason Cardillo serves as the VP of Brand and Digital Marketing at Emplifi, where he has significantly increased brand awareness and revenue since 2021. His previous experience includes roles at Siemens, Sitecore, and Mains Associates, demonstrating a strong background in digital marketing and brand management.
Work at Emplifi
Jason Cardillo has served as the Vice President of Brand and Digital Marketing at Emplifi since 2021. In this role, he has led a team of 14 professionals, including 7 direct reports, and managed a marketing budget exceeding $1 million. He has been instrumental in rebranding existing content, which resulted in a significant increase in web sessions to 1.2 million. His efforts also contributed to a 15% increase in brand awareness through integrated brand campaigns. Additionally, he directed the development of the Emplifi website, collaborating with an outside agency to effectively launch the brand in the market.
Previous Experience
Before joining Emplifi, Jason Cardillo held several positions that contributed to his expertise in digital marketing and brand management. He worked at Sitecore as the Senior Director of Digital Marketing from 2017 to 2021, where he focused on enhancing digital marketing strategies. Prior to that, he was a Digital Program Manager at Siemens for one year in 2012-2013. He also served as an Account Executive and Project Manager at Spotted Koi LLC from 2011 to 2012, and as the Business Manager - Managing Director at Mains Associates from 2005 to 2008. Earlier in his career, he was the Western Region Assistant Manager at NETC from 1998 to 2001.
Education and Expertise
Jason Cardillo earned a Bachelor of Arts degree in International Business from Elmira College. His educational background has equipped him with a strong foundation in business principles, which he has applied throughout his career in various marketing and management roles. His expertise encompasses digital marketing, brand strategy, and demand generation, with a focus on aligning marketing efforts with business objectives.
Achievements in Marketing
At Emplifi, Jason Cardillo played a crucial role in accelerating the company's revenue to over $100 million through integrated brand campaigns. He successfully generated over 400 new qualified accounts in the demand generation pipeline by aligning paid advertising with brand strategy. His strategic restructuring of digital spending led to a 50% increase in qualified lead volume while simultaneously reducing paid spend by 50%. These achievements reflect his ability to effectively manage marketing resources and drive significant business growth.