Jeff Haws
About Jeff Haws
Jeff Haws serves as the Director of Content Marketing at Emplifi, where he has worked since 2022. He has extensive experience in content marketing, having previously held positions at MessageGears and Cushman & Wakefield, among others.
Work at Emplifi
Jeff Haws serves as the Director of Content Marketing at Emplifi, a position he has held since 2022. In this role, he has launched Emplifi's first prospect content newsletter, which has enhanced lead capture and engagement following webinars. Haws has also pioneered the integration of video content within the organization, leading to the production of multiple videos weekly for various teams. He played a significant role in transitioning Emplifi's SEO agency to a more cost-effective team, which resulted in improved performance. Additionally, he implemented a comprehensive SEO strategy that increased organic search traffic by 21% as of August 2023.
Previous Experience in Content Marketing
Before joining Emplifi, Jeff Haws worked at MessageGears as a Content Marketing Manager from 2017 to 2020 and as a Senior Content Marketing Manager from 2020 to 2022. His experience at MessageGears involved developing content strategies and managing marketing initiatives. Haws also held the position of Senior Content Marketing Specialist at RouteMatch Software for five months in 2016 and worked as a Content Marketing Manager at Cushman & Wakefield in 2016. His background in content marketing spans several years and includes various roles that contributed to his expertise in the field.
Background in Journalism and Marketing
Jeff Haws has a solid foundation in journalism, having studied at the UT College of Communication & Information, where he earned a Bachelor's degree in Journalism. His early career included roles such as Sports Content Creator and Social Media Specialist at the Atlanta Journal-Constitution in 2017, and he also worked as a High School Sports Writer at the same publication from 2005 to 2008. Haws began his career in marketing as a Marketing Associate at Cushman & Wakefield from 2013 to 2016, where he developed skills that would later support his transition into content marketing.
Achievements in Content Strategy
Throughout his career, Jeff Haws has achieved several milestones in content strategy and marketing. At Emplifi, he successfully hired a versatile writer/designer/video specialist, which significantly increased the marketing team's cross-functional capabilities and velocity. His strategic initiatives have led to measurable improvements in content engagement and search engine optimization, including the implementation of an SEO strategy that resulted in a 21% increase in organic search traffic. Haws's ability to integrate various content formats and enhance team performance highlights his contributions to the organizations he has worked with.