Justen Calvacca
About Justen Calvacca
Justen Calvacca serves as the Director of Sales, Enterprise & Strategic at Emplifi, where he has worked since 2017. He has a strong background in sales and account management, with expertise in various digital marketing products and a focus on Fortune 500 companies.
Work at Emplifi
Justen Calvacca has served as the Director of Sales, Enterprise & Strategic at Emplifi since 2017. In this role, he focuses on acquiring new business from blue-chip clients, employing a hunter and closer mindset. He has been instrumental in developing strategies that cater to Fortune 500 companies and high-growth brands. His leadership contributed to Emplifi being recognized for its sales performance, culminating in his achievement as the Top Global Sales Lead for the fiscal year 2022.
Previous Experience in Sales
Before joining Emplifi, Justen Calvacca worked at Monotype as an Enterprise Account Executive from 2014 to 2017. He also held a similar position at Socialbakers, which was acquired by Emplifi, from 2017 to 2020. His earlier roles include being an Account Executive at YUDU Media from 2012 to 2014 and a Sales Team Lead at Cbeyond from 2009 to 2011. These positions provided him with extensive experience in sales and account management across various sectors.
Education and Expertise
Justen Calvacca earned a Bachelor of Science in Business Administration with a focus on Marketing and a Minor in English from Florida State University, where he studied from 2004 to 2008. His educational background supports his expertise in various products, including data visualization, social publishing, influencer strategy, and performance measurement. He specializes in collaborating with teams in Social, CX, eCommerce, and Digital sectors.
Strategic Initiatives and Leadership
Calvacca led the development of a consolidated go-to-market field strategy that unified four companies—Socialbakers, Astute, GoInStore, and PixleeTurnto—after their acquisition. This initiative aimed to streamline operations for global sellers, demonstrating his capability in strategic planning and execution in a complex business environment.